Hi, I'm Jude, founder of A New Form.
It started as a side project to my first business - a small shop in South London selling handmade goods. The shop was so much fun, but surprisingly stressful - finding London rents, overheads and salaries every month made for much more anxiety than I had expected! Having a degree in Jewellery Design I started making pieces for us to sell to help pay the bills. In 2018, me and my other half decided to make the move from London to South Wales for a slower way of life and I took A New Form full time.
Now I spend my days making in a light and airy studio above a craft gallery in Cardiff. I create affordable, modern jewellery using a blend of classic jewellery techniques and modern production methods.
I pair my love of making with a commitment to sustainability & ethical practices. Traceability is really important to me, thats why you'll find 'My materials' tab with a full list of the origins of every element used in the workshop and why they have been chosen.