My Account
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The story so far

The story so far

Hi, I'm Jude, founder of A New Form.

It started as a side project to my first business - a small shop in South London selling handmade goods. The shop was so much fun, but surprisingly stressful - finding London rents, overheads and salaries every month made for much more anxiety than you would expect for a lovely little shop! Having a degree in Jewellery Design I started making pieces to sell, and to my surprise they sold really well.

In 2018, me and my other half decided to make the move to South Wales for a slower way of life and I took on the jewellery making full time.

Now I spend my days making in a light and airy studio above a craft gallery in Cardiff. I create affordable, modern jewellery using a blend of classic jewellery techniques and modern production methods.

I pair my love of making with a commitment to sustainability & ethical practices.

Traceability is really important to me, thats why you'll find 'My materials' tab with a full list of the origins of every element used in the workshop and why it has been chosen.

I'm constantly amazed that I get to create for a living, I'm so grateful to my customers who enable me to carry on doing this - thanks for stopping by!


X Jude